CTIA – The Wireless Association (gmmb) The wireless industry is built on innovation, but some critics think the U.S. needs more regulation to help accelerate the pace of that innovation. Unsurprisingly, the wireless companies think otherwise. This campaign demonstrated how wireless innovation is helping citizens and industries be both more productive and less destructive. The very premise of wireless is to use less – less wire – to communicate. We set out to demonstrate this simple but often overlooked point.
In addition to TV, print and online advertising, we also created a series of sculptures for Union Station and Reagan National Airport where they’d be seen by opinion leaders traveling to and from DC. This work was featured in the Communication Arts Design Annual and the campaign won four awards in the DC Addys, including Best of Show.