NewRange Copper Nickel (Lot Sixteen)
We traveled to Northern Minnesota’s Iron Range to create a campaign for NewRange Copper Nickel—highlighting the promise of a new mining project through the voices of those who know the region best. Featuring employees, contractors, and local business owners, the campaign focuses on economic opportunity, community resilience, and the region’s proud mining heritage. Ads also emphasized NewRange’s approach to protecting water quality—an issue of critical importance to the community.

Shot entirely on location, the campaign includes long- and short-form video as well as digital display ads, all designed to elevate real, local perspective at a pivotal moment for the project’s future.