NFIB (Seven Letter)
We partnered with Seven Letter to produce a pair of documentary-style spots for the National Federation of Independent Business, featuring real small business owners advocating for the 20% small business tax deduction.

Shot on location, the ads highlight the economic and emotional stakes facing local employers—from a family-run outfitter in Virginia to a scrap yard in Texas. The message is clear and direct: for small business owners, this deduction isn’t a loophole—it’s a lifeline.

These stories put real faces to the policy, calling on Congress to act before it’s too late.