American Clean Power (lot sixteen)
We helped Lot Sixteen launch this new trade association with a fully integrated process that included research, naming, logo and brand identity, as well as advertising creative and production. Since then, ACP has continued to grow both their membership and their influence. To bolster their state-specific messaging, we created Fuel for Thought – a multi-platform digital campaign featuring landowners and businesses that have realized tangible gains from local clean power projects.  It’s a soft sell – showcasing authentic, independent thinkers who speak with quiet confidence about economic benefits rather than environmental priorities. Fuel for Thought has already helped ACP gain traction in red and purple states alike, with several more stories already in production.