Acreage Holdings
The assignment: spark a national conversation without a national ad budget. We partnered with Acreage to develop a Super Bowl spot designed to be rejected—knowing that the real win would come from the coverage, not the airtime.

It worked. The story caught fire, putting the brand at the center of a billion-dollar dialogue.

Reach: 416 million
Impressions: 1.5 billion
Ad spend: $0